Sheer Driving Pleasure
50 YEARS OF
BMW M
WE ARE M – On our 50ᵗʰ anniversary we’re celebrating five decades of
fascinating history with a great community. We dedicate this jubilee not only to
our numerous successes, but above all to our enthusiastic fans, drivers and all
M enthusiasts. A new era is beginning, an era of emotion, electrification and
powerful technologies.
Our very own interpretation of performance, electrification and expressive
lifestyle will shape BMW M in the future. In addition to numerous product
launches and events, we have a few surprises in store throughout
the year. WE ARE M.
50 Years Of BMW M.
BMW M has long stood for all things exhilarating - true sportiness, raw thrill,
and most of all, pure JOY. Now, on the 50ᵗʰ anniversary of M, BMW celebrates
five successful decades of thrilling performance, power-packed upgrades, and
of pushing boundaries. We are grateful to the community of fans, enthusiasts,
and drivers, who have brought to life the ethos of M for the past 50 years. And
to celebrate this momentous occasion, we’re launching exciting ’50 Years of
M’ editions through the year.
LEGENDARY MOTORSPORT LOGO.
50 years of M sees the return of the iconic BMW Motorsport emblem. BMW M
is putting down a marker for those who love tradition. The logo with the
staggered semicircles in blue, purple and red was first used on race cars of
BMW Motorsport GmbH, founded in 1972.
